THE CoolerRuler:
PUTTING YOU IN CHARGE
OF YOUR PROGRESS
Boost Your Learning Power
Why CoolerRuler instead of CooleRuler?
← return to main pageWhen it came to naming my product it was an easy choice. I have already said that it was, in effect, my pupils who named it for me - saying that it was ‘like everyone else’s ruler but cooler than an ordinary ruler’ - but working out how to spell it was a different matter. And I had the same trouble with the company name RulerReading.
The logo took care of itself, with the small ‘r’ of Cooler forming the top right hand corner of the capital ‘R’ of Ruler, (ditto with Ruler and Reading) but it was another matter to write it down in type. After devoting so many years of my life to teaching children to spell I simply couldn’t bring myself to leave out an ‘r’ and mis-spell the words!
So I’ve finished up with two r’s in the middle of both CoolerRuler and RulerReading, which is very difficult to explain on the phone. Ho-hum, perhaps I should simply have called it The-Best-Reading-Tool-Ever, produced by The-Best-Ever-Company-To-Help-You-Learn-To-Read …. but then I guess I might have had problems with registering the trademark.
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- Helen Arkell Dyslexia Centre
We were recently featured in the TES: "At first glance, CoolerRuler is just one of those 30cm transparent plastic classroom rulers. But stop, look more closely: this is also a deceptively simple and unobtrusive aid for children who struggle with reading and need to break words down..."
Read the full article here.
Eleanor Beale wrote:
I have been useing the CoolerRuler with Junior age children with very good effect. They like the fact that it looks like any other ruler, but also that it makes it easy for them to concentrate on the line, word or syllable they need read at any particular time. It is a great aid to developing fluency and independent reading.
on 10 March 2010 at 22:15