"It really is a cooler ruler"

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I’ve lost count of the number of times children or parents have used that phrase. The kids like it because it actually moves and does something (a bit like a slide rule in the last century) and then later on find it such a friend that many of them become devoted to it. They say it’s like everybody else’s ruler, but cooler. Their parents like it because they see the re-emergence of the child they used to know. So many kids become withdrawn, almost in a state of depression, as the months and years go by and schoolwork becomes such an enormous burden that their natural exuberance is eroded. A few weeks with The CoolerRuler and life is good again - and it doesn’t get much cooler than that.

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