THE CoolerRuler:
PUTTING YOU IN CHARGE
OF YOUR PROGRESS

Boost Your Learning Power

October 2008's Articles

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TES SEN show in London

We spent an exhausting but fruitful weekend at the Business Design Centre in London spreading the word about The CoolerRuler to hundreds of interested teachers.

Set-up was stressful - when they threw us out of the building at 7.15pm last Thursday, the stand was only half completed so it meant an early start on Friday morning with the show opening at 9am. However we managed to be ready on time and it was worth all the hassle with The CoolerRuler being well received by all who saw it.

I have a simple trick to lure visitors to my stand - chairs! If you’ve ever been to an exhibition, you’ll know how like a mirage the sight of a chair can be. I need to be able to demonstrate the (many) benefits of The CoolerRuler so a table and chairs makes sense, but I reckon I attract a fair degree of interest from people who really only want to sit down. The exciting thing is that, when they see The CoolerRuler in action, most of them buy one anyway.

There is no doubt about it, every child should have one. It can help all new readers, whether they have a problem with reading or not and I’ve realised just how passionate I am about getting this essential tool out to poor readers. If I won the lottery tonight (which reminds me, I must buy a ticket!) I’d still be manufacturing The CoolerRuler, but I’d be giving them away.